Cakey foundation? Creasing concealer?
Natural Facelift
with Makeup
Three simple techniques to look fresher and younger with makeup, without looking overdone.
Lifetime access
Sound familiar?
You look older with makeup on
Heavy foundation settles into lines and concealer creases by lunch
The products you used 10 or 20 years ago don’t work anymore
You go to the makeup counter only to leave more confused
You hardly have 10 minutes to apply your makeup
If you’ve nodded to even one, this was made for you.
I’ve been there too.
Even as a professional makeup artist, after I turned 40 I had to relearn how to do my own makeup. What worked on my skin for years suddenly didn’t.
So I worked out what does, tested it on myself and hundreds of clients, and that’s what I teach in this class.
Yana
Let’s be real.
When you start feeling older, you look for answers. Most of them cost a lot or don’t help.
The makeup counter
You go to Sephora or Ulta for help, and a 20-year-old who’s never had to cover a dark circle tries to sell you something.
Tutorials
You watch video after video made for skin that looks nothing like yours.
The $50 foundation
You spend $50 on a foundation, put it on, and it actually makes you look worse.
Treatments
Botox, fillers and facelifts cost hundreds or thousands, and not everyone wants them.
Makeup is the quickest and least expensive way to look fresher and more youthful.
You just need to know how to use makeup for your skin now.
INTRODUCING
Natural Facelift with Makeup
I’ll teach you the 3 most important steps to taking years off with makeup, so you stop looking older with makeup on.
01 · Foundation over 40
How to keep foundation from looking cakey, dry and creasing, and how to make it look natural and skin-like.
02 · Concealer
How to cover dark circles and age spots with concealer that doesn’t crease or look cakey.
03 · Contour and highlight
How to contour and highlight for a lifted, natural look, without looking overdone.
“
I absolutely love this course. It was informative, easy to follow, and I learned so much that I’ll be using these techniques every day.
Melanie, 44
Same face. Less product. Better placement.
These women learned the Empowered Beauty method, the same approach I teach in Natural Facelift with Makeup. Nothing about them needed fixing. The “after” is what happens when foundation, concealer, contour and highlight work with their skin instead of against it.
Before After
Before After
Before After
Before After
Before After
Before After
After this class, you’ll…
- Have foundation that looks natural and skin-like, not cakey, dry or creased.
- Cover dark circles and age spots with concealer that doesn’t crease.
- Contour and highlight for a lifted, natural look that isn’t overdone.
- Look fresher and younger with makeup, in minutes, with products you understand.
- Know what to buy, and stop wasting money on what you don’t need.
“
Yana is a terrific instructor. She teaches with patience and structure. There’s so much information online, and this course cuts through the noise and makes makeup accessible.
Gigi, 34
Here’s what you get
Natural Facelift
with Makeup
The class
- About an hour of on-demand video on foundation, concealer, contour and highlight.
- The class workbook PDF to follow along with.
- Lifetime access, so you can rewatch it whenever you like.
Bonus guides
- The Foundation Guide for Women Over 40. Formulas and finishes that look like skin, not cake.
- The Concealer Guide for Women Over 40. Picking a concealer for dark circles and age spots that won’t crease.
- The Color Matching Guide. How to find your foundation and concealer shade without guessing at the counter.
- The Natural Facelift Placement Map. One face chart showing exactly where foundation, concealer, contour and highlight go.
- Brushes and Sponges That Do the Work. The few tools that give a skin-like finish, and how to use them.
- The 10-Minute Natural Facelift Routine. The whole routine in order, on one page.
Secure checkout · Lifetime access
“
One can spend hours on YouTube or just learn from Yana in one place. She clearly explains how makeup application should change as we age. Less is more, and I realized I’ve been using the wrong brushes and techniques.
Gloriana, 50
Questions women ask me
No. Most women who come to me aren’t beginners. What worked for years stopped working, and this class explains what changed and what to adjust.
Yes. If you want a little coverage that still looks like skin, this is where to start.
Not necessarily. Start with what you already own. The bonus guides show you what to look for if you do replace something.
This class focuses on foundation, concealer, contour and highlight. The Over-40 Makeup Method covers your whole routine, including eyes, brows, blush and lips.
About an hour. Watch it in one sitting and come back whenever you like. You have lifetime access.
About me
Hi, I’m Yana.
I’ve been a professional makeup artist for 25 years. I’ve done makeup for television, film and celebrities, worked with NBC, CBS and TLC, and I’m a licensed esthetician.
Then I turned 40, and the makeup that had worked on my own skin for years stopped working. I had to relearn it, the same way so many of my clients did.
Today, what I love most is teaching women to do their own makeup for the face they have now, with less product and better placement, so they look fresh and still look like themselves.
I’m the founder of Empowered Beauty and the creator of the Empowered Beauty Method.
“
Time well spent! Yana goes through all the basics (and not so basics) of flawless foundation application. She focuses on techniques that truly flatter women, a demographic often forgotten by the beauty industry. Do yourself a favor and take this masterclass.
Angela, 47
Feel confident in your own skin, starting today.
Fresher. Lifted. Still you.
Foundation that looks like skin, concealer that doesn’t crease, and a natural lift that takes years off.
Lifetime access
1 hour · Lifetime access