Private 1:1 makeup coaching for women 40+
The Beauty Transformation
A high-touch, highly personalized makeup coaching experience for women who want to stop guessing, simplify getting ready, and finally know what works for their face now.
Only 2 private clients accepted each month.
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25 years of doing makeup on real women has taught me something:
Most women don’t need more makeup.
They need someone to show them what works for them.
The Beauty Transformation gives you back the time and energy you’ve spent second-guessing your makeup, so getting ready feels easier and the woman you see in the mirror feels more like the woman you feel like inside.
“The value that I got from that session versus the cost is it’s a no brainer.”
I knew a one-on-one session with Yana was the way to go. And I was so right. I learned so much through our session.
The whole process of makeup, I find to be really overwhelming, especially when it comes to products. I don’t know what to get at all. And she, through our session, was just keeping a list and then followed up with an email with all the links… That is exactly what I needed.
I’m going to be going through like the next 10 years with a technique that is really going to make me look professional, put together, and makes me feel really beautiful.
— Jenna, 36
You’ve spent years becoming the woman you are today.
You may feel better inside than you did 10 or 20 years ago, but the woman you see in the mirror doesn’t always match how you feel.
You haven’t become bad at makeup.
Your skin and features have changed, and your makeup just hasn’t caught up yet.
At this stage of your life, you don’t have time to keep figuring it out.
- More tutorials.
- More trips to Sephora.
- More products someone promised would be “the one.”
- More mornings wondering why it still doesn’t look right.
You want someone you trust to just tell you what to do.
Your time matters.
A few focused hours of personalized guidance can replace years of trial, error, random buying, and second-guessing.
A high-touch private experience
The Beauty Transformation
This is not a makeover you love for one day and can’t recreate the next morning.
We build routines around your face, your coloring, your products, your lifestyle, and the amount of time you actually want to spend getting ready.
And then I will teach you how to do it yourself.
The Beauty Transformation Experience
Over one month, we’ll work together through 2 private in-person sessions and 2 virtual sessions to create a makeup routine that feels completely personal to you.
01
Empower
We start with how you want to look and feel, so your makeup supports the woman you are now.
02
Edit
Together, we’ll edit your makeup bag, color match key products, and decide what to keep, replace, or stop buying.
03
Educate
In a private 3-hour hands-on session, I’ll teach you the products, placement, colors, and techniques that work for your face, including up to 3 personalized looks.
04
Execute
You’ll receive a customized beauty plan, face chart, and done-for-you product curation so you know exactly what to use and how to recreate your routine.
05
Embody
In our follow-up session, we’ll refine your technique and make sure you feel confident doing it on your own, with 3 months of text support for questions and guidance.
Plus: Access to Empowered Beauty, my online makeup course for women 40+ ($147 value).
Cost of makeup products is not included.
Only 2 private clients accepted each month.
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When it comes to makeup, personalization matters as much as technique.
A tutorial can show you what works on someone else.
A beauty counter can tell you what they sell.
An influencer can tell you what she loves.
But none of them are looking at your skin, features, coloring, lifestyle, comfort level, and makeup bag together.
No two women are exactly the same.
Your makeup routine shouldn’t be either.
In my clients’ words
— Jenna
— Kristin
— Evelyn
This is for the woman who is ready to stop guessing.
You have a full life and value your time.
You’re willing to invest in expert guidance when it saves you time, prevents expensive mistakes, and gets you to the right answer faster.
You want:
- A simple routine you can actually repeat.
- Confidence doing your own makeup.
- Products and colors chosen for you.
- Makeup that works with your changing skin and features.
- To stop wasting money on products you barely use.
- To look more awake, vibrant, current, and like yourself.
- A skill you can use for years.
You don’t have to love makeup.
You just have to be ready to finally understand yours.
I’ve spent 25 years learning what works on real women.
I’ve worked as a professional makeup artist with thousands of women, from everyday clients to celebrities, and taught hundreds how to do their own makeup.
I’ve seen firsthand how small changes in product, placement, and technique can completely change the result.
And now, at 44 and in full menopause, I’m experiencing many of these changes too.
My skin has changed. My face has changed. What worked years ago doesn’t always work the same way now.
So when you say:
“My makeup just doesn’t look the way it used to.”
I understand.
I’m not here to sell you more products.
I’m here to help you understand what works for you, so you can confidently do it yourself.
Yana
“When I look in the mirror now when I do my makeup I feel confident instead of wondering whether I did something wrong. I feel now like I know what I’m doing.”
— Carla
“She really is a kind soul and heard my story and felt me and understood what I was looking for and my needs.”
— Kristin, 46
Wondering if The Beauty Transformation is right for you?
Start with a complimentary 15-minute fit call.
We’ll talk about what isn’t working with your makeup now, what you want instead, and whether this level of private coaching is the right fit for you.
There’s nothing to prepare.
No makeup knowledge required.
And no pressure.
If I believe I can help, I’ll explain what I recommend and what working together looks like.
Only 2 Beauty Transformation clients are accepted each month.
Questions
you may have
That’s completely fine. You don’t need experience. I’ll break everything into simple steps and teach you how to recreate the techniques yourself.
No. We start with what you already own. I’ll show you what to keep, what to use differently, and where there is genuinely a gap.
My work is designed especially around the changes many women experience after 40, but I work with women of different ages and personalize the experience completely to you.
You don’t need to be a beginner. Many women come to me because they know the basics but want to update their techniques, learn more advanced placement, and stop relying on a makeup artist for important occasions.
I’ll demonstrate and guide you, especially in the beginning, but this is a coaching experience. You’ll practice the techniques yourself because the goal is for you to leave knowing how to recreate the result.
We build it around your lifestyle and how much time you realistically want to spend getting ready.
It can be virtual or in person.
You already know who you are inside.
Let’s make your outside aligned with her.